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Applying Data Analytics in Marketing

8.5 horas
Intermedio

Cursos relacionados Intermedio REDACCIÓN Y DISEÑO DEL INFORME PSICOLABORAL E …

Lo que aprenderás
Get the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
Identify the ideal analytic tool for their specific needs
Understand valid and reliable ways to collect, analyze, and visualize data
Utilize data in decision making for their agencies, organizations or clients.

Survey analysis to Gain Marketing Insights

18.8 horas
Todos los niveles

How do consumers see your brand relative to your competitors? …

Lo que aprenderás
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
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