What I will learn?

• From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
• In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
• Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.