Survey analysis to Gain Marketing Insights

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18h 45m
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¿Qué aprenderé?

  • From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
  • In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
  • Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.

Temas de este curso

18h 45m

Factor Analytics

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Cluster Analytics

Multi-dimensional scaling

Sobre el Profesor

4.94 (18 valoraciones)

5 Cursos

6 estudiantes

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$ 36.00

18h 45m
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Materiales incluidos

  • Videos
  • Booklets

Requisitos

  • XL Stat
  • Excel Add-on

Público objetivo

  • Students
  • Business Owners
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